Here are a few high-level examples of the types of inventory and experiences that can be integrated into a Big Machine Music City Grand Prix partnership.
Pedestrian Bridge Signage
Unique branding opportunity, highly visible both on-site and in broadcast.
Great opportunity for destination branding, broadcast visibility, and relevant product integrations for designated ticket holders.
Activation spaces & experiential displays
Large or small fan-engagement options for product displays, retail sales, data collection, or experiential engagement.
Bold experiential opportunity for brands looking to highlight the festival atmosphere and the best entertainment Music City has to offer.
Highly efficient broadcast and media visible inventory. Custom integration into the racing experience that can be segmented into areas of brand ownership or exclusivity. This signage would be similar to the signage you see in other sports.
The heartbeat of any race weekend, the paddock is home to all the teams, suppliers, cars, and drivers. This is where race strategy is set, and adjustments are made.
Show Car Program & IP Rights
Make the Music City Grand Prix part of your marketing plan with the integration of the MCGP logo and your brand. Benefit your employees, customers, and vendors by scheduling a visit by an MCGP Authentic “Show Car” to your business.
The Kids Zone is a great way for your brand to connect with families. This opportunity allows you to fine-tune your message and direct it toward a select demographic.
This is a unique opportunity to elevate your brand experience and engage in meaningful support, promotion, and appreciation of your target audience. Opportunities such as Salute to Service, Sunrise Worship Service, volunteer appreciation, in-market retail engagement, designated charitable engagement, and more.
Strategically placed throughout the race and festival grounds, these videoboards will highlight the racing action as well as other weekend activities. Both static and looped 15-second video content will be integrated into this closed-circuit production.
Print ads, social media branding/posts, website branding
Complimentary, customizable, highly efficient digital and traditional advertising and promotional items that can be integrated into larger packages or sold as standalone units.